What’s special about your brand that somebody else can’t copy?

All over the corporate world, there’s an idea that human behavior can be influenced with data. “If we’ve got the right reporting model,” they’ll say, “we can predict & reduce churn or boost sales.” The idea is that data (or the right kind of data) can inspire human behavior.

Envision it: you finally got your video in front of your customer and they’re intrigued. Unfortunately, though, they’re not sure how to get started with you.

We recommend that you read our blog on Effective Communication before continuing.

“Stay relevant, otherwise they’ll find another business who is.” This constantly echoes in our ears. “Oftentimes the biggest challenge we face is staying relevant.”

When you build your brand or company, you envision a certain look, feel, and experience that a given customer will have with your service/product. You imagine their customer journey. You create something that will solve a problem for your buyer and then implement it.

Everyone wants to work for a company that they respect and enjoy. Consumers want to buy from companies with “fun” or “unique” cultures. But what does this really mean? How do we use or understand this?

Most companies waste time and finances on marketing material that doesn’t work and doesnt deliver conversions. Our mission is to create video at an affordable cost that drives results and empowers our clients to be confident that their marketing material is working.

When was the last time that pure, scientific evidence moved you to make a lasting change? Maybe recently. But when was the last time that a story moved you?

You may not have a product or service that is geared directly toward those with disabilities. But perhaps you do. Either way, we know that video does a great job communicating and is the preferred way to reach people online. And we don’t want to exclude a part of the population from experiencing this.

As we’re settled in to 2020, you’ve already reviewed and set new executive goals for the year. Do your plans include video? We hope so.

This post is part 2 of 3 in a brief series on creating video for those with disabilities. I’m no expert, but can at least offer some suggestions for creating video that’s more accessible. Our goal: to create content with Universal Design in mind. If you need more guidance or are interested in learning more, I’d recommend that you engage a specialist.

This post is part 3 of 3 in a brief series on creating video for those with disabilities. I’m no expert, but can at least offer some suggestions for creating video that’s more accessible. Our goal: to create content with Universal Design in mind. If you need more guidance or are interested in learning more, I’d recommend that you engage a specialist.