Promotional Video
Total AV Support Group
The Briefing
Description
Welcome to the Cybercrime Support Group. Where any victim of cybercrime can come to share their struggles. Unfortunately for this group, they learned about viruses the hard way... especially Meredith.
Our Approach
We have worked on a few projects with Total AV, but this one is a first of its kind. The ultimate goal is to get people to use the software. A straight-forward informative commercial just doesn't accomplish that goal. Since most people understand the basics of what antivirus software is, this was the perfect opportunity to create something with a humorous tone. We've come to understand that getting people to laugh is the best way to create customer interest. That's why a commercial like this is effective in accomplishing our goal.
Behind the Scenes
