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Concept Video

Home Point Financial

The Briefing

Description

We always look for the key differentiator in the companies that we make videos for. We want to show what sets them apart from all other companies. In this case, we discovered that HPF has the ability to fully underwrite loans before even making an offer on a home. This takes away the common 30 day contingency that most loans have. This makes the buyer look like he/she is paying with an “all cash” offer because of the way HPF presents their loans. We explained this process in this 60 second animation video.

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