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Instructional Video

Freedom National

The Briefing

Description

We were given the task to make intriguing videos that explain any and all questions pertaining to car insurance. The purpose of these videos is to make signing up for insurance an easy task with no questions that go unanswered.

Our Approach

When going to the drawing board with the goal in mind (answering questions that people have about insurance), we were stuck on the part having to do with making the videos "interesting". We know that attention spans are short, so these videos don't exceed 90 seconds. Secondly, we like colors and visuals. We sketched out all of the assets used in these videos to make the visuals pop, while helping to explain the point.

We Add Value To Your Brand

Through Strategic Video Production