As we’re settled in to 2020, you’ve already reviewed and set new executive goals for the year. Do your plans include video? We hope so.
If not, here are some reasons why you should start setting & achieving your executive goals with video:
1. High Return on Investment
Wyzowl’s 2020 video marketing report found that “80% of video marketers say video has directly helped increase sales.” 87% agree that video “increased traffic to their website” and 83% “say video has helped them generate leads.”
Why is this? Video does an excellent job engaging your customer. We’re in a world saturated with attention-grabbing ads always vying for your clients’ attention. In this digitally curated world, video will really set you apart. It modernizes you to the point where you’re more trusted and generating more business.
Plus, nearly 52% of marketing experts agree that “video offers the best return on investment” overall. Why wouldn’t you be using video?
2. Making Video is Easier Than Ever Before
Nowadays, there are thousands of tools for creating media. There are entire companies (like us) who exist to help you make videos unique to your services. What used to be difficult and time-consuming has become quicker & easier than ever before in history!
Wyzowl’s study noted that nearly 50% of “first-time video marketers started using video in 2019 because they believe it’s become quicker and less time-consuming to create video content.” Wondering how this applies practically to you? You can fill out our contact form in 5 minutes to get the ball rolling on a new video.
3. More Informed Customers Buy More
According to statistics cited by Forbes in 2018, “90% of consumers indicate product videos directly inform purchase decisions.” That’s a shocking percentage compared to other forms of traditional media. Additionally, Forbes notes that “92% of videos viewed via mobile are shared, compared to other modes of access.” Since word of mouth is still one of the best ways to market, you’d be missing out on a huge opportunity by choosing not to use video.
How often do you hear customers say things like “I would have purchased from you if only I had known about _______?” More often than not, customers just don’t realize how good of a product or service you have (or that you even exist). Customer data from Vertafore, a software provider for insurance professionals, suggests that a huge portion of customers don’t realize what they’re paying for or cancel services because they don’t see value in their product. By informing your customer through video, you’ll close more deals and grow your business in ways you may not anticipate.
4. Video Markets For You
In several stats offered by the Wyzowl study, more than 80% of consumers say they’re convinced to buy something (or at least learn more) simply due to the accessibility of video.
Consider why this is true: video shows your product or service in action. It does an excellent job marketing, educating, and creating a personal presence for your buyer. Simply by showing off your product or service through video, you’ll be selling.
Video also increases the ease by which people can find and learn about your product. Forbes states that companies “utilizing video content experience a 41 percent increase in traffic through web searches compared to others who don’t include video in their content strategies.” Simply by creating a video, you’re expanding your market presence and getting your product in front of prospects.
5. Video Helps You Compete
Year after year, adoption of video increases. Consumer expectation of a better digital experience increases. This means that your competitors are looking at data like that listed above and adjusting their executive strategies accordingly.
In order to compete well, you need to start adopting video as a way of life. By changing how you communicate, you’ll be well on your way to expanding your reach and customer base.
If you’re not utilizing (or under-utilizing) video, now’s the time to start increasing adoption. This will put you in a better place at market and help you achieve your executive goals.